I broke the newspaper in the global mobile broadband boom, investment in human to send new wish. Morgan Stanley analyst that Tremendous growth latent users to And contrast the excitement of the industry, in a group of human in Shenzhen Tencent extraordinarily calm, Tencent Liucheng Min,Supra Trinity NS Shoes, chancellor of wireless business prudently told the author that they believe the mobile Internet in the spring very distant away, at this stage we must take the value nigh the user a good platform, good product to effect sustainable development in the future. The emulating is the talk Record:

, Tencent 5-year transition, the essence of the wireless experience

Guo Kaisen: Since Tencent listing, review the wireless business in the earnings share of Tencent, once in the epoch Monternet the proportion of 45%, but then gradually reduced, has been stable until now such a 14,5% ratio. Can you look back at this period of history?

Liucheng Min: Tencent Wireless has been ten years antique. Company income also rely on the initial wireless profitability, the enterprise most of the money when the market Monternet. Monternet began to decline in 2004, 2005, Tencent, the establishment of the wireless sector,Women's Supra Vaider Shoes, the time to start all year has been difficult to 06,07 to 08 a little better, 2009 is the first year of 3G, the situation also occurred more huge change.

Guo Kaisen: Do you think in the process of transition, Tencent wireless experience, where the largest?

Liucheng Min: 5-year transition process, we achieve two reasons: premier, the user value is the fundamental norm for evaluating the product, tin not rely on Evaluation of the elemental SP business is not valuable, this is very major. To determine the value is not a user, because the subsistence of a user value is the product of reason. Therefore, SP was part of our business such for mobile QQ service, is proficient to boost purchaser value and optimize the user experience; the same time we are also looking at MMS and WAP valuable business can do better, we have in these zones persist to work hard, and constantly optimized. Therefore,Supra Trainers, it is because we live to the user value and not redundant marketing, do not be also dependent on aisles, or ready-made user base to pluck the user, and to detect a access to maintain customers, to customer satisfaction.

Second, we must make full use of the advantages of Tencent resources and take the route of integration of wired and telegraph, cable ought be cornered into the vantage of the advantages of wireless, we have to build their own platform,Supra TK Society Shoes, the Internet economy, or economies of scope, alternatively cry platform for economic, mobile Internet also has this function. If there is no root for such a large user base and traffic, is laborious to produce more value-added services or advertising revenue. So, 8 years ago we started going on mobile QQ, Tencent mobile phone network. When our mobile phone users and Tencent QQ have a certain amount of period,Supra Skytop III Shoes, we began 4 years antecedent, for instance in building a gaming platform, other platforms, we co-operate with China Mobile Mobile Games Center, which is we compare the innovative affair mode. After we have a lot of innovation and new business models: case in point, like Internet games, favor pass through the charging mode, and we started to actively attempt to SNS game aboard the phone, cell phone games on the web. Although the WAP edition of the user experience is not quite nice, whatever, gave some characteristic user teams (in particular, the conditions are not Internet users) to establish a great worth.

Guo Kaisen: Through the transformation, is not that a problem? that: entire are from

Liucheng Min: Yes, merely likewise at SNS community has amassed a colossal user bottom, so apt make our excellent platform for mobile phones and mobile call Tencent QQ extra stable platform.

Guokai Sen: In the past 5 years, our wireless business transformation process, Tencent, the biggest problem facing the dare or what?

Liucheng Min: The biggest challenge, mainly from two aspects, first, the industry continues to change, we need to keep a steady income growth, as a large company, you can not do the entities that rapid success, the need for a long-term and short-term equilibrium. The second is to retain talent, especially in 05 low 06 when the wireless Internet, so continue to give us hope, and then keep the team, this matter is also a great challenge.

mature mobile Internet business model of short-term difficulties there

Guo Kaisen: You just mentioned that have built value-added services and advertising platform for the future, what do you think the wireless advertising industry. Future mobile Internet in digital marketing and advertising will be a kind of future?

Liucheng Min: not the same as China and Japan, the Japanese mobile media advertising is amplified, like mixi, Gree, several good companies, mobile advertising revenue share is larger. Mixi's advertising revenue, especially of its absolute revenue Qicheng upon. Some mobile site, digital marketing is well done, the mobile media industry is one of the largest advertising company Dentsu investment, a hundred million dollars in revenue a year.

I recently discovered a change, went to Japan for three years, mobile media, advertisers are also largely virtual products and sell the game to subserve music. But now change is, like Coca-Cola, BMW mark automobiles and other large entities are compliant to notify on mobile media and even some luxury brands in Japan, mobile phone media is also running.

However, China's mobile medium advertising mall is still immature. The reason is that China's mobile Internet or from the three cheap crowd started. Some high-end intelligent phones, such as Iphone and Android mobile phones in China is very small, accounting for mobile Internet a very small proportion of the population. In other words, people now use mobile Internet advertising is not the determination makers and buyers. This ingredient leads us to the digit of wireless Internet marketing also need quite a long time. Japan is differ, the opening of Japan's mobile Internet e-mail is from the beginning, e-mail most business people use.

Guo Kaisen: the outlook of mobile advertising is mainly affected by screen size, display fashion and other restrictions?

Liucheng Min: relationship a little, but not the main reason. Because you do not CPM, but can do CPC, CPA, like Japan, then CPM, CPA and half of the ads too. Small screen does not material, small enough to be a correlate you can do activities, you can disburse per press, or with the effect of payment transactions. It is primarily a relationship and the Internet mob. This need to bring ... to an end a relatively long process, waiting for the Internet population changes.

Guokai Sen: From the outlook of business model, you decide what is in a wireless Internet surroundings, it is now?

Liucheng Min: Now I think it is a slow growth time. It is a prepared process. Users can not mature overnight, or the user is dramatically changing the structure; terminal platform can not be quickly mixed qualitative alteration; Network sudden overnight you can not build a complete, all the business can be flat fleeing; can not be like the Japanese operators are given a sophisticated and well as presently as the billing environment. So I think the mobile Internet take some time ahead the arrival of spring, short term, be a mature business model there.

customers with good products and services to the healthy development of the future

Guokai Sen: Now 3 components: extremity manufacturers, Internet companies, as well as operators, which in the hereafter in the mobile Internet industry in China, what role, it is now clear you?

Liucheng Min: I think the operators or the most important role is dominant in the value necklace. From Japan,Kids' Supra Skytop Shoes, the United States and other countries in the development of experience, operators or the most important, because he possesses a colossal user base resources, network resources, but also the right to choose the terminal, these are the most important. Mobile operators when the Internet is also facing challenges, are beneath great oppression. Everyone ambitions to try a new platform model, but is still a grain of truth mature. Apple iphone terminal manufacturers are busy in an App store, no other success stories.

Guo Kaisen: Tencent Why not activity such a role similar to Apple App?

Liucheng Min: We can not do. We still have to make products, the development of the user, and then meet the chief needs of the user to watch the evolution of it, so I think China Mobile is still the best hope I can do it, and do it for our good, too.

Guo Kaisen: Tencent future do not like Apple's vertical integration?

Liucheng Min: This is based Tencent many years the problem DNA of an corporation, many years we accustom to do a service provider. This is our position will not change. We do not do mobile phones, we will not do operators do, you have to you in your core areas have done well in this area is very good. Tencent to do service, good products, good customers await to keep them; reserve him, we are here, the platform can be built up. We do not come, the platform does not exist.

Guo Kaisen: mobile Internet industry, evolution of the Road, product and marketing is more important do you meditation?

Liucheng Min: Marketing can not be over, we still advocate pulling products, products ambition have the aptitude to retain core users. Therefore, we tested the ability of indicators, or ask a visitor to reside, so the team has a correct orientation, that is, value-oriented users, new users is important, but we also value active users; second indicator, we see the user's glory, as far as likely grant users to word of jaws, which is more pragmatic; now word of mouth are also WEB2.0 word of mouth, spread among friends, this is variant obligation for the spread of stronger products, hard effort. So do all the basic products, maximum important, we believe that in this industry merely through their good products and good services users, the future is feasible to achieve steady growth.

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